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Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?

5/25/2020 by Renzie Baluyut 4 Comments

A woman blogging on a laptop | a featured image from the BloggingPro.com article "Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?"

Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]

Filed Under: Marketing Tagged With: blog marketing, content marketing, content marketing strategy, marketing strategy, What Are Buyer Journeys?, What Are Buyer Personas?

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