Many people assume that Google doesn’t distinguish between the singular and plural forms of a word when processing search queries. After all, Google ignores stop words, so it wouldn’t be surprising if it also ignored pluralizations.
You understand the importance of SEO and have a sound strategy that (hopefully) allows you to improve your search rankings and reach more readers. But if you’re only focusing on internal SEO, you’re failing to maximize your growth. You should also be putting an emphasis on off-page SEO.
For any online business, including blogging and marketing, SEO is a must. Whether you want to get more traffic or you want to increase the sales, you need to implement the proper search engine optimization strategy. If you think conventionally, that is not going to work anymore. Rather, new technologies have entered the market that […]
Search Engine Optimisation (SEO) has been around for over 20 years but not a lot of people know about it. In fact, until this day, many are still unaware of the benefits that come with it. SEO does not only benefit businesses wanting to build their brand or sell their products or service, it also […]
SEO requirements keep shifting from time to time as search engines strive to give users the best experience. Every year, Google seems to issue a new ranking factor – like in 2014, it was HTTPS, 2015, mobile usability, 2016, RankBrain, 2017, more HTTPS, 2018, mobile page speed and so on. As a marketer who is […]
SEO is a big concern for anyone who runs a website with a blog. If you publish a blog on your business website, you will need to have an SEO strategy in place. And one of the key features of a good SEO strategy is title tags. But what are these, and how should you […]
The usual path that your site visitors take to get to you is through search engines, primarily through Google. Search engine results, however, would show a lot of related sites, while only the top 5 are likely to be clicked on. With this in mind, search engine optimization should be given a lot of effort […]
As anyone working in tech or digital marketing will know, the internet has developed quickly to become a major focal point of our day-to-day lives. In 1990, only 300,000 computers were connected to the internet – by the year 2000, this number had grown to 300 million. These numbers demonstrate why SEO has emerged as […]
As a website owner, it is important to know how to do the majority of tasks yourself. This can save you a lot of money in the early stages of getting your website running, as well as making sure that you understand what professionals are talking about if you engage them later. It is important […]
It doesn’t matter how great your online content is if no one visits your website. This principle holds true for small businesses, multinational corporations, and everyone in between. When the internet was still young, you could get an edge on the competition by being intentional about driving traffic to your website. Now, you need a […]