Popups have come a long way over the years. They’ve gone from being nuisances that ruin the online experience to ads that actually reward people for engaging with them. How many times have you been convinced to put in your email address and buy something after a popup ad offers you a discount on your next purchase?
Back in August last year Google published a post talking about the negative affect of interstitial and popups on mobile devices and how they were planning on rolling out an update to combat this in early 2017. Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately […]
A lot of digital marketers still believe in the misleading phrase — “If you build it, they will come.” By generating great content, you are essentially laying the foundations of what could be a highly profitable site. But this alone is not enough to attract traffic and generate conversions. You need to pour in active […]