Email is the most powerful marketing channel for most businesses in their quest to reach their target audience and grow. However, if you think that marketing via emails is as simple as clicking on the “send” button after drafting your catchy message, you are wrong. It has some challenges. It will take your time, effort […]
6 Reasons To Create a Newsletter With Your Blog
Some of the most successful bloggers do something interesting: they create an email newsletter to go along with their blog. Despite changes in digital marketing strategies, email is still an extremely useful tool for generating leads and driving conversions.
7 WordPress Plugins for Increased User Engagement
WordPress has evolved into so much more than a blogging platform. Once you have the users coming, engaging with them and leveraging the information they provide is a key part of any business proposition. Thanks to its plug-in nature, site owners can drop in a range of tools to gather more information on visitors and […]
Plugin Review: Pippity Popup
Let me get this straight from the get go: I am not a big fan of popups on web sites. I think they’re intrusive, especially if you can’t get rid of them without subscribing or responding to whatever call to action is presented. You’ll understand then, that when the idea of using a popup plugin […]
Running A Newsletter From Your Blog
Blogging provides a soapbox for anyone to get their message out. Whether it’s for business purposes or for airing your personal views, blogs are an effective way to share your opinions, tips and techniques with the world. For those who take their blogging seriously, starting a newsletter can be a good way of reaching out […]