What are the top trends that marketers need to know about in 2019? Here are some of the most significant developments that will shape the way we communicate with customers in the digital space.
How to Use Blog Posts in Other Forms of Digital Marketing
People today enjoy the internet and all its benefits, whether they’re willing to make a purchase, to surf, to get some information, or if they’re just looking for some entertainment. A survey about online shopping behavior in the United States from 2017 shows that 40% of respondents shop online several times per month, while 20% […]
3 Tips Marketers Often Forget When Writing Appealing Content That Sells
Consumer conversation can be a tricky process; especially when derailed by an aggressive upsell policy that is poorly integrated as well. The heavy hand is also the clumsy hand…when it comes to content marketing. Luckily, a content team with talent and intuition will learn how to employ a more balanced approach and strategic content loop; […]
Convincing Your Boss to Budget for a Blog
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time […]