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Every Content Marketer’s To-Do List to Prepare for 2021

1/20/2021 by BloggingPro

Freelance content marketers are in a unique position. Success depends heavily on their ability to negotiate with clients, jump into action at a moment’s notice, and of course, provide outstanding results for clients and their portfolio.  Freelancers know that it can be tough to find new jobs, especially when they are relatively new to the […]

Filed Under: Content Marketing Tagged With: content marketer tips, content marketing strategy

Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?

5/25/2020 by Renzie Baluyut 4 Comments

A woman blogging on a laptop | a featured image from the BloggingPro.com article "Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?"

Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]

Filed Under: Marketing Tagged With: blog marketing, content marketing, content marketing strategy, marketing strategy, What Are Buyer Journeys?, What Are Buyer Personas?

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