Freelance content marketers are in a unique position. Success depends heavily on their ability to negotiate with clients, jump into action at a moment’s notice, and of course, provide outstanding results for clients and their portfolio. Freelancers know that it can be tough to find new jobs, especially when they are relatively new to the […]
Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?
Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]
