Having a good blog for any business is essential from an SEO standpoint. It is one of the best ways to attract organic traffic that can turn prospects into buyers. However, having a blog could end up backfiring and become a waste of time and money – if this is done wrong. This is why […]
You’ve got a really great salesperson in your organization that you may be overlooking or ignoring. This salesperson will never take a sick day, ask for a raise, or leave you to go to one of your competitors. How great is that? It’s your blog. Think about it for a minute. What does a really […]
Businesses may believe that blogging is for private individuals or those who make a living out of publicly sharing their views on social media platforms, but blogging should be part of every business’s marketing strategy.
Editor’s note: This post was written by Kevin Phelps, who writes about digital marketing and entrepreneurial related topics. He is currently building an automated marketing solution with fully built out campaigns specific to a clients’ needs. You can follow him on Facebook and LinkedIn. It’s every business’s worst nightmare: one day you seem to be getting […]
As online businesses take a more metric-oriented approach to promote their products and services, it has become much more ideal to use blogging as a platform to achieve their goals. According to Hubspot’s State of Inbound 2014-2015, bloggers are 13x more likely to enjoy positive ROI (rate of investment). If you’re unsure on how blogging works for […]