The age of faceless brands devoid of soul or substance is long gone – nowadays business success is built on a foundation of trust, and an emotional relationship between the brand and the reader. And social media is the best place on the web to build such a relationship on a global scale. By posting […]
How to Avoid the Limebike Model of Content Organization
When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]