One of the most important parts of marketing blogs is content strategy. As bloggers, our content is probably one – if not the most – important element of our blog. We plan the content we put out, when to put it out, what keywords to use for posting on our social media pages, and more. We […]
The Ultimate Guide to SEO Hierarchy Of Needs
Whether you’re new to blogging or not, search engine optimization (SEO) can be both simple and complicated at the same time. It’s tailored to the needs and preferences of internet users yet beneath that simple facade are intricate methods you can do to improve your SEO metrics. As for how you can implement these methods, […]
8 Types of Blog Posts For Those Who Don’t Like Writing
It’s Sunday night, you have a deadline tomorrow and the tea (or sometimes Redbull) sits by the table. You are poised to write about something for the weekday so your blog doesn’t look devoid of content or creativity. However, when you finally rest your fingertips on the keyboard ever so lightly, no words come out. […]
How to Create Exceptional Blog Posts
Whether you are blogging to promote your business or as a hobby, you must already know what an intimidating process writing a blog post can be. A blog post is more than just a medium to get information across, it is also a marketing tool that is building your brand’s image in the mind of […]
5 Ways to Write Better Content for Your Blog’s Target Audience
Creating a high level of engagement for your blog’s target audience is critical to maintaining and keeping your readers engaged. It’s not enough to gain the interest of your audience one time. You need to create content that is valuable enough that it keeps them coming back. The key to doing this is to focus […]
9 Creative Video Ideas for Your Blog
You’ve put in the time, you’ve written for hours and edited for twice as long, and your latest blog post is finally ready to go up online. But something feels like it’s missing from this one. What could it be? Video! Your blog is missing video! Video is one of the best ways to […]
How to Avoid the Limebike Model of Content Organization
When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]
Video vs Animated GIF – Pros and Cons
Many modern businesses understand the importance of using a diverse range of content types on websites to keep users engaged. Visual content, in particular, makes a huge impact on how people receive and perceive the messages you convey. A Hubspot infographic provided some revealing stats on the power of visual content. The infographic contained results […]
6 Ways Video Content Can Boost Your Blog SEO
Search engines rank websites based on numerous factors. Bloggers use several Search Engine Optimization (SEO) strategies to improve their website’s ranking and visibility online. While your SEO strategy probably already includes targeted keywords and engaging content, but if you’re really looking to grow your blog, and reach more people, you need to start thinking about […]
5 Effective Ideas for Blog Posts that Convert
Blog posts are no longer just means to inform and educate your audience. They can turn fairweather visitors into rabid followers of your blog, if not loyal customers of your business! However, you need to write posts with the intent of converting readers into becoming your loyalists who you can monetize effectively. Writing posts to […]
