You’ve put in the time, you’ve written for hours and edited for twice as long, and your latest blog post is finally ready to go up online. But something feels like it’s missing from this one. What could it be? Video! Your blog is missing video! Video is one of the best ways to […]
How to Avoid the Limebike Model of Content Organization
When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]
Video vs Animated GIF – Pros and Cons
Many modern businesses understand the importance of using a diverse range of content types on websites to keep users engaged. Visual content, in particular, makes a huge impact on how people receive and perceive the messages you convey. A Hubspot infographic provided some revealing stats on the power of visual content. The infographic contained results […]
6 Ways Video Content Can Boost Your Blog SEO
Search engines rank websites based on numerous factors. Bloggers use several Search Engine Optimization (SEO) strategies to improve their website’s ranking and visibility online. While your SEO strategy probably already includes targeted keywords and engaging content, but if you’re really looking to grow your blog, and reach more people, you need to start thinking about […]
5 Effective Ideas for Blog Posts that Convert
Blog posts are no longer just means to inform and educate your audience. They can turn fairweather visitors into rabid followers of your blog, if not loyal customers of your business! However, you need to write posts with the intent of converting readers into becoming your loyalists who you can monetize effectively. Writing posts to […]
Want Your Email List to Explode Overnight? Try Out These 5 Viral Quiz Formats
“If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process” — Joe Pulizzi, Founder of Content Marketing Institute Most bloggers do not realize the importance of email-list until they see the impact it creates on blog traffic and revenue. Before realizing the importance of email list, […]
How To Use Podcasting To Grow Blog Traffic
Podcasting has arguably become the biggest growing social media sector, and both audience count and ad value in the world of podcasts increase daily. How can the power of podcasts be harnessed in a way that increases both blog traffic and brand awareness? Cross-platform promotion is one of the best ways to boost your blog’s […]
Engineering Seasonal Blog Content: From Timing To Product Placement
Evergreen content is often considered the gold standard in content marketing because it’s relevant year round. What this overlooks, though, is that even evergreen content is subject to unpredictable topical trends, product releases, and other factors. It draws a consistent readership, but that readership is likely low to moderate. Your best alternative to evergreen content […]
What is Cornerstone Content And Why It’s Important
Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in […]
30-Point Checklist to Optimize Your Blog Content Creation
As a blogger, creating content is a priority. Blog content creation involves a sophisticated process that lets you: Produce high-quality content that will engage your target audience Increase your reach by sharing content to the right online channels Plan your future content based on how your current content has performed By following the process above, […]