Here are the best content syndication platforms, and why they’re so important In the context of blogging, syndication essentially means republishing your content on a website other than your own. This may include an excerpt on third-party blogs, or even the full article word for word.
Blogging is more than just a popular activity for the writing community. It is an integral area of online marketing that allows brands to build value for their audience, foster trust, and establish their authority. Independent bloggers and entrepreneurs also use blogging as a core component of their online presence, allowing them to reach and […]
One of the easiest ways for your blog to stand out is to have its very own logo. Brands, whether products, services, or people, will naturally integrate their logos into their blogs. But what about those of us who do not represent a group, a company, or a brand? Should we just settle for a […]
One of the key points I explain in my book, 30-Minute Social Media Marketing, is that for a business to succeed in building a brand and growing, it needs to surround consumers with branded online experiences, so those consumers can self-select how they want to engage with the brand. The same theory holds true for […]
So far in the Blog Marketing How-To Guide, you’ve learned what marketing is, what branded destinations are, and what brand positioning is. Now, it’s time to link your various branded online destinations so you can effectively surround people with your branded experiences from which they can self-select how they want to interact with your brand. […]