Content Marketing Tips for eLearning Startups

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Starting up in eLearning? Here’s how to power up in content marketing.  One can easily see content marketing as the building block of every other digital marketing tactic. Why? Because EVERYTHING in digital requires content in one form or another to convey its message and fulfil its intent.  Furthermore, content becomes essential when online businesses, […]

The Top Content Marketing Tips for 2019

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“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden, Senior Advisor, McKinsey & Co. The age-old adage “Content is King” still applies in 2019…or does it? However, as the article titled “Content is No Longer King” published on Medium.com notes, there is an enormous amount of content available on […]

Your E-Commerce Store Can’t Thrive Without a Decent Copywriter

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The growth of online shopping has been the biggest change that the retail industry had to adapt to this millennium. Even the smallest businesses can make decent money by opening an online store. Hundreds, if not thousands, of solopreneurs have struck it rich by doing exactly that. Those without an e-commerce site are missing out. […]

Engineering Seasonal Blog Content: From Timing To Product Placement

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Evergreen content is often considered the gold standard in content marketing because it’s relevant year round. What this overlooks, though, is that even evergreen content is subject to unpredictable topical trends, product releases, and other factors. It draws a consistent readership, but that readership is likely low to moderate. Your best alternative to evergreen content […]

12 Growth Hacks To Get Early Blog Engagement

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Want to know the trick to drawing people in? Well, engaging people is actually as simple as asking a question. Did you know that studies on the average attention span of a human now put people’s’ spans behind goldfish? If you want the details, researchers found out that the average attention span had dropped from […]

Marketing Automation and SEO: How They Work Together

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Search engine optimization is a core tenant of internet marketing. In today’s uber-competitive landscape, surging to the top of the SERPs is a must; especially when you consider that the vast majority of clicks are soaked up by the top three positions; you can play the organic or PPC game, but either way, you need […]

A Look at the Content Marketing Ecosystem

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CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]