Your E-Commerce Store Can’t Thrive Without a Decent Copywriter

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The growth of online shopping has been the biggest change that the retail industry had to adapt to this millennium. Even the smallest businesses can make decent money by opening an online store. Hundreds, if not thousands, of solopreneurs have struck it rich by doing exactly that. Those without an e-commerce site are missing out. […]

Engineering Seasonal Blog Content: From Timing To Product Placement

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Evergreen content is often considered the gold standard in content marketing because it’s relevant year round. What this overlooks, though, is that even evergreen content is subject to unpredictable topical trends, product releases, and other factors. It draws a consistent readership, but that readership is likely low to moderate. Your best alternative to evergreen content […]

12 Growth Hacks To Get Early Blog Engagement

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Want to know the trick to drawing people in? Well, engaging people is actually as simple as asking a question. Did you know that studies on the average attention span of a human now put people’s’ spans behind goldfish? If you want the details, researchers found out that the average attention span had dropped from […]

Marketing Automation and SEO: How They Work Together

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Search engine optimization is a core tenant of internet marketing. In today’s uber-competitive landscape, surging to the top of the SERPs is a must; especially when you consider that the vast majority of clicks are soaked up by the top three positions; you can play the organic or PPC game, but either way, you need […]

A Look at the Content Marketing Ecosystem

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CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]

How NOT To Write: 5 Common Content Marketing Mistakes That Put You Out Of The Game

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While content marketing is one of the key ways to attract new business and generate leads, it’s only effective if you know how to do it properly. That means writing effective copy, presenting it in a format that audiences can grasp, and making sure it gets out there to be seen by the right people. […]

30-Point Checklist to Optimize Your Blog Content Creation

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As a blogger, creating content is a priority. Blog content creation involves a sophisticated process that lets you: Produce high-quality content that will engage your target audience Increase your reach by sharing content to the right online channels Plan your future content based on how your current content has performed By following the process above, […]