The age of faceless brands devoid of soul or substance is long gone – nowadays business success is built on a foundation of trust, and an emotional relationship between the brand and the reader. And social media is the best place on the web to build such a relationship on a global scale. By posting […]
Content-Driven Lead Generation For Bloggers
Great web content can do more than just offer valuable information and connect with customers – it can also drive new leads. But what makes content a conversion tool? These simple strategies can create powerful client connections via your blog that will send sales through the roof and even do double-duty across platforms.
7 Inspiring Landing Page Examples to Copy on Your Blog
If you don’t have a landing page on your blog, then you’re missing out on a lot. A study states that companies get a 55% increase in leads after increasing their number of landing pages. Landing pages help turn visitors into subscribers or customers. They help justify your ROI so you can raise your website […]
How to Get More Leads from Your Blog’s Contact Page
Your contact page is meant to turn site visitors into leads. However, there are times when visitors leave your site because your contact page falls flat. This is a pretty bad thing because your visitors wind up on your competitor’s page instead. According to a report, contact form conversion rate is only 3%. But that […]
Ecommerce Blogging: How to Turn Visitors into Customers with Content
Writing content that converts is crucial for an e-commerce site. That’s what 87% of consumers count on when making decisions — their answers regarding product content range from “very” to “extremely” important. The problem is, the purpose of most e-commerce content is to inform and not convert. If you’re one of those bloggers who write […]
6 Important Social Media Metrics Every Blogger and Marketer Should Track
In the modern online world, you’re either on social media, or you don’t exist. Unless you’re running a strictly-nuanced business that resides in a niche market where everyone knows each other and nobody from the outside world needs to find out about your company, you need to use social media. Simple as that. After all, […]
Rebranding Your Blog: 3 Questions to Ask
If you run a long-standing blog or a website for your business, rebranding is something that you will probably want to think about at some point. Whether you need to evolve your brand to cater for an increasingly different audience, or just freshen things up, rebranding helps you to grow and develop while keeping things […]
How to Protect Your WordPress Site from Hackers
WordPress is the world’s #1 Content Management System. It’s easy-to-use, open-source, customizable, and flexible. It also comes with a huge repository of plugins and themes and wide community for support. These reasons are why it has a 59.5% market share for all websites with a CMS. However, as good and popular as WordPress is, it […]
How to Build Readership for Your Blog in 5 Easy Ways
Generating blog traffic shouldn’t be your biggest problem. Converting visitors into actual readers is! If you don’t give your visitors a reason to consume your content and genuinely want to read them, they’ll leave your blog faster than you can say, “please don’t go!” The average conversion rate of a blog is just 2.35%. For […]
7 Best Blogging Safety Tips to Make Your Blog Safe & Secure
Owning and running a blog is an exciting venture. You not only get to share with your followers, but you also get to benefit when your blog becomes successful. Running a blog, however, is challenging because of the threats that exist on the internet. Hackers might target your blog and misuse the information for their […]
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