When I worked for a major cable news network, we were always several steps behind the competition. This was not because of laziness or stupidity — it was by design. Upper management believed in allowed others to do things first, and then react based on results/viewer opinion. This gave the network the opportunity to be […]
How to Be a Better Blogger, Guaranteed
Blogging is not difficult. In fact, if you know something, and are prepared to write about it on a regular basis, in actuality, blogging is quite simple. Sure you can get lost for a lifetime in SEO and audience development and Web analytics and about 1,000 other moving parts — but when it comes down […]
You CAN Hire Blogging Help; Consider These Micro Jobs
If you are lucky enough to have a little extra money to invest in your blog, you are faced with the difficult challenge on how to use that money to best benefit your brand. I’ve hired several people to take on “micro†blogging jobs in the past, each with varying degrees of success. Let’s look […]
Guest Blogging Can Destroy Your Blog
Part of being a successful blogger calls for frequent blog updates. In fact, a recent study stated that 2o+ posts a week is the optimal number to drive traffic. (I think this was according to HubSpot research) That’s a lot of content. And considering that bloggers usually have other jobs and commitments, it’s almost an […]
Wanna Connect at BlogWorld in NYC Next Week?
BlogWorld and New Media Expo 2011 is finally coming to New York next week (May 24 – 26) and for the first time in many years, I’ve been able to clear my schedule to attend. There are many things I want to accomplish during the 3-day expo, but priority #1 is meeting YOU! Just look […]
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