The realm of digital marketing is always changing. Rapid advancements in technology constantly provide marketers with new and exciting ways to build their brand and engage with their customers. Today, marketers can use a wide variety of digital marketing channels, and the most popular ones include email marketing, social media, and pay-per-click (PPC) advertising among […]
Imagine writing a great, comprehensive article. You spend days to prepare it, preceded by astute research. Then, after all this… you open the drawer, toss it inside and close the drawer forever. Doesn’t seem smart, right? Outstanding writing is not the only thing needed to make a successful blog content. You’ve got to promote and […]
When you dreamed about starting a blog one day, the process to trademark your blog name may not have been one of the first things you considered. So what exactly is a trademark? A trademark indicates that a product or service is associated with a specific brand or company. For a blogger, this means your […]
In the modern online world, you’re either on social media, or you don’t exist. Unless you’re running a strictly-nuanced business that resides in a niche market where everyone knows each other and nobody from the outside world needs to find out about your company, you need to use social media. Simple as that. After all, […]
If you run a long-standing blog or a website for your business, rebranding is something that you will probably want to think about at some point. Whether you need to evolve your brand to cater for an increasingly different audience, or just freshen things up, rebranding helps you to grow and develop while keeping things […]
We tend to think of the internet as a tool that people use to access information and communicate, but, in reality, the majority of internet traffic is machines talking to machines. There is no person in the loop. Bot is the catchall name for software that “pretends” to be human on the web. Google’s web […]
When you love your job, you would do anything to keep it. Even if that means sacrificing your free time. However, how much is too much? Let me tell you a little story.
The world of social networking, and the internet generally, has undergone a significant transformation since the world’s first social media website was created in 1997. In those days the internet was merely a smidgen of what it would become, and social media was a fairly underdeveloped and undervalued concept. Six Degrees, the very first social […]
SEO is a big concern for anyone who runs a website with a blog. If you publish a blog on your business website, you will need to have an SEO strategy in place. And one of the key features of a good SEO strategy is title tags. But what are these, and how should you […]
A couple of years ago, vertical videos were shunned by the internet because it makes watching rather inconvenient. But that was before smartphones can shoot videos better than cheap cameras.