6 Important Social Media Metrics Every Blogger and Marketer Should Track

by Leave a Comment

In the modern online world, you’re either on social media, or you don’t exist. Unless you’re running a strictly-nuanced business that resides in a niche market where everyone knows each other and nobody from the outside world needs to find out about your company, you need to use social media. Simple as that. After all, […]

3 Tips to Get the Most From Social Media

by Leave a Comment

The world of social networking, and the internet generally, has undergone a significant transformation since the world’s first social media website was created in 1997. In those days the internet was merely a smidgen of what it would become, and social media was a fairly underdeveloped and undervalued concept. Six Degrees, the very first social […]

How to Avoid the Limebike Model of Content Organization

by Leave a Comment

When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]

How Blogs Can Get You in Google’s Top 10: Improve Your Ranking with Quality Content

by 1 Comment

If you want your site on the first page of Google results but haven’t had success, it might be your online marketing approach. One way to get noticed by Google is blogging. As a blogger yourself, you know that blogging isn’t only for “emo millennials” sharing their angst online. On the contrary, it’s an effective […]