For sure, you’ve got more business clients who want to strengthen their digital presence. More and more businesses are realizing how important it is to have a good website, especially if they want to generate online leads. Most consumers will head to Google to find a business and do a bit of online research about […]
5 Social Media Tactics to Build Better Relationships with Your Readers
The age of faceless brands devoid of soul or substance is long gone – nowadays business success is built on a foundation of trust, and an emotional relationship between the brand and the reader. And social media is the best place on the web to build such a relationship on a global scale. By posting […]
How to Start an E-commerce Business in 2019
Running an online store has become a lot more easier in the past couple of years. If you know your way around digital marketing, a small e-commerce business can be highly profitable. Still, there are some steps that are necessary to undertake and some decisions to go along with them. In this post, we’ll be […]
How to Optimize WordPress: A Quick Guide
For bloggers and internet personalities, one of the main goals is to reach a bigger audience and improve their website’s metrics. This can only happen with two key ingredients: great content and a great website. You’ve got the great content. In order to have a great website — one that is easily found by search […]
Protecting Your Privacy: Data Privacy Day 2019
Stepping into the New Year, it’s important to set aside time to prepare yourself, digital devices, and web presence for the evolving threats of 2019. As we approach January 28th – National Data Privacy Day, we realize just how important this is to do. This day was created as an annual initiative to focus on […]
Email Marketing vs. Other Digital Marketing Channels
The realm of digital marketing is always changing. Rapid advancements in technology constantly provide marketers with new and exciting ways to build their brand and engage with their customers. Today, marketers can use a wide variety of digital marketing channels, and the most popular ones include email marketing, social media, and pay-per-click (PPC) advertising among […]
How a Landing Page Could Help You Promote Blog Content
Imagine writing a great, comprehensive article. You spend days to prepare it, preceded by astute research. Then, after all this… you open the drawer, toss it inside and close the drawer forever. Doesn’t seem smart, right? Outstanding writing is not the only thing needed to make a successful blog content. You’ve got to promote and […]
How to Trademark Your Blog Name
When you dreamed about starting a blog one day, the process to trademark your blog name may not have been one of the first things you considered. So what exactly is a trademark? A trademark indicates that a product or service is associated with a specific brand or company. For a blogger, this means your […]
6 Important Social Media Metrics Every Blogger and Marketer Should Track
In the modern online world, you’re either on social media, or you don’t exist. Unless you’re running a strictly-nuanced business that resides in a niche market where everyone knows each other and nobody from the outside world needs to find out about your company, you need to use social media. Simple as that. After all, […]
Rebranding Your Blog: 3 Questions to Ask
If you run a long-standing blog or a website for your business, rebranding is something that you will probably want to think about at some point. Whether you need to evolve your brand to cater for an increasingly different audience, or just freshen things up, rebranding helps you to grow and develop while keeping things […]
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