Great web content can do more than just offer valuable information and connect with customers – it can also drive new leads. But what makes content a conversion tool? These simple strategies can create powerful client connections via your blog that will send sales through the roof and even do double-duty across platforms.
As a blogger, you already know that the WordPress theme is responsible for the design and styling details of your blog as it is seen online. For your theme, you can choose the fonts, colors, page layouts, locations for your widgets and other elements, but you are not tinkering with the basic underlying WordPress software.
Since the invention of the Internet, text has always played a major role on the web. In its two and a half decades of existence, the web has revolutionized our daily communication, interaction, and business transaction, but the true transformation of typography to the web only took off in the last few years. On December […]
WordPress is arguably the most popular content management system on the web. It is so popular that some statistics say it accounts for as much as 30% of all web content. So, it should be no surprise that there are more than 54,000 active plugins ready to go in the WordPress library.
If you’re blogging regularly, you probably understand that writing good content on a regular basis can facilitate higher search rankings for terms relevant to your business. The strategy of making onsite and offsite change to increase your search rankings is known as search engine optimization (SEO), and it’s one of the most cost-efficient online marketing […]