For any online business, including blogging and marketing, SEO is a must. Whether you want to get more traffic or you want to increase the sales, you need to implement the proper search engine optimization strategy. If you think conventionally, that is not going to work anymore. Rather, new technologies have entered the market that will rule the industry.
Several latest tech trends already are showing the impact. If you want to stay updated with new trends, here are few latest tech trends suggested by Red Search which are going to revolutionize SEO. So, it will help you to know where you should give more focus.
This single thing will dominate the whole world in the nearest future. Major search engines already have developed new algorithms with AI technology. The giant search engine Google has recently brought the BERT update. This is related to the term AI. Now Google can understand what people exactly expecting in the search result. For instance, when someone didn’t type the exact term, google still can understand what to show.
Tons of websites already have lost a huge portion of their traffic after this update. Only placing the keywords in the article is not enough. The content should create more value for the audience.
The term seems easy but this has a major impact on SEO. You can present content in different ways. For a related search term, you can write thousands of words. But the fact is, how users are reacting with it. You may have researched for hours to collect data and included all of them in your article. And you are thinking that the content is going to be ranked in the top position. But the scenario won’t be the same each time.
If someone writes the same content in a different way that is easy to understand, probably it may outrank your site. How this is possible? Well, if your competitor put the same data in the content but presented easily and it is easy to visualize, search engines will give preference to it. It can be a simple infographic, an image, or a video.
Now people always look for convenient things. If you compare to a typical searching system by typing a term, voice search is more convenient. You can just pick your phone and use google assistant or similar assisting apps to search for anything.
Giant search engine google already has started giving importance to voice search. But the fact is, this way is different than the typical searching system. Like real life, we don’t use the same language in speaking as we write. So, the search method and term will be unique. Now sites that have also considered this fact when making content will be beneficial.
Machine learning is one kind of artificial intelligence. Search engines are getting smarter. Now it can understand synonyms. So, using the same keyword in your content multiple times won’t give the guaranty of better ranking. Instead, search engines can understand which content has the exact information that the searcher is looking for.
Besides the above tech trends, more latest technologies are coming that will dominate the SEO industry. So, keep eyes on the trends and make your content and arrange the site accordingly. We also love to hear peoples thinking on latest tech trends that are going to revolutionize SEO. We also love to hear on from you.