Lazy, Yet Effective Ways to Increase Website Traffic
Increasing website traffic is generally a time-consuming process that requires endless effort and consistency. If you already have a blog with (roughly) a dozen articles, however, there might be a quicker way to double or even triple your blog traffic in a reasonable timeframe.
Best of all, you will hardly break a sweat.
This simple procedure still requires an effort, but you will not have to use the many external procedures typically associated with blog promotion (such as social media sharing, blog commenting, and guest posting).
Let’s look at how to quickly get traffic to your blog for free, all without performing any extensive marketing methods whatsoever.
Things You Will Need:
Basic SEO skills
Autoresponder service (Recommended)
1. Identify Your Most Popular Blog Post
Even if you only have a handful of published articles, chances are there’s one post that always receives more traffic than the rest. This clearly means that you managed to uncover a topic worth exploring, so why not duplicate it with similar content?
Look for (and publish) other variations of that topic to increase your website’s traffic. If your first article focused on 10 ways to land a freelance writing job, for example, focus on 10 mistakes writers make and how to avoid them. This gives you the chance to use similar keywords from the previous article, and the theme should attract your existing readers.
2. Interlink Between Similar Articles
Once you have written at least one similar article, go back to the original one that generates the most traffic and link to the newer one(s).
If you had written more than one variation, interlink between them to connect them in a natural way, thus encouraging visitors to read all available posts as a series.
Pro tips: Provide said links more than once within the articles, especially toward the bottom. Alternatively, list all related articles under large, noticeable sub-headings.
3. Turn Your Content into an Ebook
Depending on how much content you have provided between all related articles, you might want to compile all that information into an ebook consisting of a PDF file.
Proceed by giving it away as a free guide within all related articles in exchange for an email signup. This gives you more opportunities to add readers to your existing newsletter.
This step, while optional, could help you get traffic to your blog over time as you obtain more subscribers. I also assume that you already pay for an autoresponder service to manage your overall business.
Ideally, of course, provide some bonus content to make the ebook worthwhile, ensuring your visitors that there is more information found exclusively inside.
Keep track of the traffic your articles receive, as opposed to measuring their popularity through blog comments and social shares. Use services like Google Analytics or something simpler like the WordPress JetPack plugin to count article views.
Always include SEO keywords into your articles’ title, body and (preferably) within sub-headings. Search engine ranking has gotten more difficult over time, but optimization should never be ignored – especially if you can use long-tail keywords.
Don’t be afraid to email your list more often if necessary. Some aspiring bloggers actually let their subscriber list “turn cold” by only communicating with them once per month. If you have great articles to share, they will always appreciate the heads-up as long as the timing intervals are appropriate. Use your best judgment.
Picking a tight niche really helps you produce similar articles, thus allowing you to endlessly repeat and scale the three steps listed above. As most subjects are somewhat related to one another, this creates powerful interlinking opportunities between articles.
What simple methods are you conducting to get traffic to your blog for free without much hassle? Let us know in the comments section.
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Author: Elvis Michael
Elvis Michael is an avid blogger and e-trepreneur, endlessly exploring new ideas and effective ways to inspire.