The concept of SEO (Search Engine Optimization) seems to be getting more and more pushed these days, and while there are issues I have with it, it’s definitely something every blogger should at the VERY least be aware of, and understand the some basic concepts.
That’s where MarketingPilgrim.com’s post “7-Minute SEO Guide” comes in.
If you’ve got a few minutes (or 7 if you want to be a little more specific…), I highly suggest checking it out. It’s got a lot of great info, and comes in a bite sized format that anyone can quickly get through and end up with a better understanding of what SEO is and how to use it to your blog’s advantage.
Here’s a taste…
1. Structure – the web language used, navigation, and rich media all have an impact on whether the search engines are able to crawl and understand the theme of your web site.
2. Content – search engine spiders are really quite dumb. Your web content needs to match-up with the user’s query or your site won’t be found.
3. Links – the search engines look at the quantity, quality, and relevance of the links pointing to a web site.
It goes into more detail for each of those categories, though it’s still very much a “quick outline” more than a full-on deeply detailed guide to SEO. Thankfully if you want to learn more once you’ve gone through this initial quick-start guide, they link to a couple of EXTREMELY detailed and helpful guides to all aspects of SEO. So if you have some time, and want to learn a heck of a lot about SEO that may well seriously help your site (especially if you happen to be making one of the common SEO mistakes that are easily fixable), I’d suggest checking it out.
It can get a bit complex, but at it’s roots SEO is a fairly simply idea that every blogger should at least have a basic grasp on. Your blog will thank you, in a figurative “get more search engine traffic” kind of way.